Post by account_disabled on Feb 22, 2024 9:36:52 GMT
The trouble with averages In our K tracking data for December th which consisted of pageone organic results the average display snippet stripped of HTML of course was characters long slightly below RankRangers numbers but well above historical trends. This number is certainly interesting but it leaves out quite a bit. First of all the median character length is suggesting that some big numbers are potentially skewing the average. On the other hand some snippets are very short because their Meta Descriptions are very short.
Take this snippet for Vail.com Sure enough this is Vail coms meta description America Mobile Number List tag Im not gonna ask Do we really care that a lot of people just write ridiculously short meta descriptions No what we really want to know is at what point Google is cutting off long descriptions. So lets just look at the snippets that were cut determined by the ... at the end. In our data set this leaves just about so we can already see that about twothirds of descriptions arent getting cut off. Looking at just the descriptions that were cut off the average jumps all the way up to but lets look at the frequency distribution of the lengths of just the cut snippets. The graph below shows cutsnippet lengths in bins of etc.
Weve got a clear spike in the character range but why are we seeing descriptions being cut off in the character range and some even below characters Digging in deeper we discovered that two things were going on here... Oddity Video snippets Spotchecking some of the descriptions cut off in the under character range we realized that a number of them were video snippets which seem to have shorter limits These snippets seem to generally max out at two lines and theyre further restricted by the space the video thumbnail occupies. In our data set a full of video snippets were.
Take this snippet for Vail.com Sure enough this is Vail coms meta description America Mobile Number List tag Im not gonna ask Do we really care that a lot of people just write ridiculously short meta descriptions No what we really want to know is at what point Google is cutting off long descriptions. So lets just look at the snippets that were cut determined by the ... at the end. In our data set this leaves just about so we can already see that about twothirds of descriptions arent getting cut off. Looking at just the descriptions that were cut off the average jumps all the way up to but lets look at the frequency distribution of the lengths of just the cut snippets. The graph below shows cutsnippet lengths in bins of etc.
Weve got a clear spike in the character range but why are we seeing descriptions being cut off in the character range and some even below characters Digging in deeper we discovered that two things were going on here... Oddity Video snippets Spotchecking some of the descriptions cut off in the under character range we realized that a number of them were video snippets which seem to have shorter limits These snippets seem to generally max out at two lines and theyre further restricted by the space the video thumbnail occupies. In our data set a full of video snippets were.