Post by account_disabled on Feb 25, 2024 7:41:56 GMT
The metric has changed drastically over the years its a good indicator that your organic rankings have slipped quite a bit. Another good thing to look at is domain authority and core page authority. If your site has had a few redesigns moved URLs or anything like that its important to make sure that the domain authority has carried over. Its also important to look at the page authorities of your core pages. If these are much lower than when they were before the organic traffic slide theres a good chance your redirects werent done properly and the page authority isnt being carried over through those new domains.
If like me you dont have Moz data that dates back far enough a good Czech Republic Mobile Number List thing to check is the organic traffic cost in SEMrush. Organic traffic cost can change because of a few reasons Your site is ranking for more valuable keywords making the organic traffic cost rise. More competitors have entered the space making the keywords you were ranking for more expensive to bid on. Usually its a combination of both of these. If our organic traffic really was steadily decreasing for the past years wed likely see a similar trendline looking at our organic traffic cost.
However thats not what we saw. In March of the organic traffic cost of my clients site was . In March of the organic traffic cost was In December of the organic traffic cost spiked all the way up to . increases in keywords and traffic. Looking at all of this external data reaffirmed the assumption that something must have been off with our tracking. However as a final check I went back to internal metrics to see if the conversion data had decreased at a similar rate as the organic traffic. Analyzing and comparing conversion metrics This seemed like a natural final step into uncovering the mystery in this traffic drop. After all its not organic.
If like me you dont have Moz data that dates back far enough a good Czech Republic Mobile Number List thing to check is the organic traffic cost in SEMrush. Organic traffic cost can change because of a few reasons Your site is ranking for more valuable keywords making the organic traffic cost rise. More competitors have entered the space making the keywords you were ranking for more expensive to bid on. Usually its a combination of both of these. If our organic traffic really was steadily decreasing for the past years wed likely see a similar trendline looking at our organic traffic cost.
However thats not what we saw. In March of the organic traffic cost of my clients site was . In March of the organic traffic cost was In December of the organic traffic cost spiked all the way up to . increases in keywords and traffic. Looking at all of this external data reaffirmed the assumption that something must have been off with our tracking. However as a final check I went back to internal metrics to see if the conversion data had decreased at a similar rate as the organic traffic. Analyzing and comparing conversion metrics This seemed like a natural final step into uncovering the mystery in this traffic drop. After all its not organic.