Post by account_disabled on Mar 4, 2024 9:52:38 GMT
The image or chart. On this point I largely agree with Rayson insofar as shorter content with rare exception should be a part of your brands content strategy this post notwithstanding. I know I know many of you do very well with posts of varying lengths. I get that. What Im saying is your content should be assigned not by your whims or the needs of the brand but by the needs of the audience. And certainly not based on shares which as we know from a recent Moz and BuzzSumo post do not correlate with the allimportant links.
In many cases and for many brands shares are a distraction serving Greece Mobile Number List to keep our attention away from the important elements of content marketing. I liken them to the cotton candy at the county fair a lot of puff but not nearly as filling as that smoked turkey leg. debb..png When creating content we should begin with empathy being topofmind. Thats when you can allow your inner journalist to soar Who benefits most from this information i.e. who specifically am I talking to What are their specific needs Why is my brand uniquely qualified to satisfy those needs information When is the optimal time to create share and promote it Notice I never mentioned length. That was intentional.
The length of your content should be determined by your audience not your brand. A recent study by Chartbeat which looked at user behavior across billion visits over the web during the course of a month found that of visitors spent fewer than seconds actively on a page. seconds Better idea If readers arent spending a great deal of time on our sites we should reward them not punish them create short but meaty posts share graphics with a few lines of commentary to invite comments share videos or podcasts youve enjoyed as curated content or ask a question then be the first answer nudging others.
In many cases and for many brands shares are a distraction serving Greece Mobile Number List to keep our attention away from the important elements of content marketing. I liken them to the cotton candy at the county fair a lot of puff but not nearly as filling as that smoked turkey leg. debb..png When creating content we should begin with empathy being topofmind. Thats when you can allow your inner journalist to soar Who benefits most from this information i.e. who specifically am I talking to What are their specific needs Why is my brand uniquely qualified to satisfy those needs information When is the optimal time to create share and promote it Notice I never mentioned length. That was intentional.
The length of your content should be determined by your audience not your brand. A recent study by Chartbeat which looked at user behavior across billion visits over the web during the course of a month found that of visitors spent fewer than seconds actively on a page. seconds Better idea If readers arent spending a great deal of time on our sites we should reward them not punish them create short but meaty posts share graphics with a few lines of commentary to invite comments share videos or podcasts youve enjoyed as curated content or ask a question then be the first answer nudging others.